About Us

Connecting Performance with Education & Management through partnerships with national federations, world class infrastructure & combining technical expertise with operational experience.

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Who Work With Us?


A relationship that dates back to 2006, we are proud to facilitate and deliver coach education courses for the English FA in the UAE & other parts of the Middle East with a catalogue of courses ranging from 3 levels of their main coach education framework to Futsal, Talent ID & Goalkeeping.

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A longstanding partnership spanning over 15 years which has included working with the JA Sports Centre/Resort & Hotels on projects involving Professionals Team Training Camps & Matches, FA Coach Education Courses, Youth Academies Amatuer Tournaments and Events.

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Loyalty is rare in the modern world but we are proud to have been represented by only one sports brand synonymous with the true spirit of football in our different guises in the past two decades in the UAE.

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CBF’s Chris Brown originally founded It’s Just Football in 2013 which was formed from the youth development work dating back to his time heading up the Umbro youth academy for JA Resorts & Hotels. Acquired by Indian based Sportz Village and now under the Technical Leadership of Paul Collins, IJF Academy has grown into the largest youth football programme in the UAE with their partnership with GEMS Education, Dubai College & many other top class schools in Dubai.

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What People Say About Us?


“The hotel, training facilities and organisation were excellent. The speed which everything was arranged was very impressive and we were also supported with match organisation against local professional opposition”

Jiangsu Suning FC Head Coach 2019

Cosmin Olăroiu

“The experience we had in Dubai was incredible from start to finish. We were there for an extended period of time doing our pre-season and had our every need catered for. Their expertise in the region combined with the professionalism of their staff meant that our training camp in Dubai ran smoothly and was the perfect perfect prepration for the new season.”

Manager of ATK, India 2018

Teddy Sheringham

Thanks for your hospitality and professionalism. It is very rare to find private providers who hold to such high standards.

UEFA Pro License Tutor

Steve Rutter

Amazing course Tutors, best course I have ever been on. The whole course gradually got better day by day. Fantastic facilities & organisation.

FA International License (Level 3 / UEFA B) Candidate

Jon Aspinall

Chris, Colm and their team have done an excellent job in delivering this course, letting us use one of the best facilities and have been really easy approach. Hope to see the same for future courses!

FA International Foundation (Level 1) Candidate

Shahid Badr

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