A relationship that dates back to 2006, we are proud to facilitate and deliver coach education courses for the English FA in the UAE & other parts of the Middle East with a catalogue of courses ranging from 3 levels of their main coach education framework to Futsal, Talent ID & Goalkeeping.

A longstanding partnership spanning over 15 years which has included working with the JA Sports Centre/Resort & Hotels on projects involving Professionals Team Training Camps & Matches, FA Coach Education Courses, Youth Academies Amatuer Tournaments and Events.

Loyalty is rare in the modern world but we are proud to have been represented by only one sports brand synonymous with the true spirit of football in our different guises in the past two decades in the UAE.

CBF’s Chris Brown originally founded It’s Just Football in 2013 which was formed from the youth development work dating back to his time heading up the Umbro youth academy for JA Resorts & Hotels. Acquired by Indian based Sportz Village and now under the Technical Leadership of Paul Collins, IJF Academy has grown into the largest youth football programme in the UAE with their partnership with GEMS Education, Dubai College & many other top class schools in Dubai.