Who We Are

CB Football Management is the leading football service provider in the UAE, dedicated to elevating the football experience for teams, players, and coaches. With over 20 years of expertise in the industry, we have built a reputation for delivering high-quality training, education, and management services, making us the go-to partner for football excellence. From organizing professional training camps for elite teams to hosting some of the most exciting youth tournaments in the region, we are committed to providing opportunities for growth at every level. At CB Football Management, we value excellence, passion for the game, and community development. Our programs, such as CB10, reflect our belief in making football accessible to all, ensuring that everyone has the opportunity to grow, compete, and succeed.
  • Vision

    To be the leading provider of football management services in the UAE, inspiring a new generation of football players, coaches, and teams by delivering world-class training, education, and event experiences that connect the local community with the global football arena.

  • Mission

    Our mission is to elevate the standard of football in the UAE by offering elite training camps, comprehensive coach education, and exceptional management of football events. We strive to empower players, teams, and coaches to achieve their full potential by providing high-quality infrastructure, expertise, and opportunities while making football accessible to everyone through community-driven initiatives like CB10.

  • Vision

    To be the leading provider of football management services in the UAE, inspiring a new generation of football players, coaches, and teams by delivering world-class training, education, and event experiences that connect the local community with the global football arena.

  • Mission

    Our mission is to elevate the standard of football in the UAE by offering elite training camps, comprehensive coach education, and exceptional management of football events. We strive to empower players, teams, and coaches to achieve their full potential by providing high-quality infrastructure, expertise, and opportunities while making football accessible to everyone through community-driven initiatives like CB10.

Performance

Working with professional clubs and associations from around the world to arrange training camps and matches as well as rehab, off season and mid season pitch/gym based sessions for players coming to the UAE.

Education

Partnership with the English Football Association to deliver international coach education courses, talent id & referee qualifications.

Management

Planning, organizing and executing tournaments & events attracting world wide audiences. Commercial partnerships with companies looking to make entry into the Middle East & Asian football industry.

Meet our team

Chris Brown

Managing Director
Former pro player and UEFA A License coach. VSI CEO of a Sports Organisation program graduate, and current member of PFA Global Football Business Course.

Luke Joyce

Head of International Operations & Partnerships
Former Head of Academy Operations and Administrator at Wolves with 10 years of experience in sports travel at UK’s largest sports tourism companies.

Joe MacPherson

Operations & Business Development Executive
Former full-time player at Aberdeen Football Club with a Business Management degree from a football scholarship in the United States.

Julia Sette

Marketing & Communications Manager
A degree holder in journalism and deep experience working at major global events including the Olympics, World Cup, and Confederation Cup.

Nandu

Head of Finance

A self-driven professional with over seventeen years of experience in finance and auditing, he is an ACCA member and a registered UAE CA with the UAE Audit and Assurance Authority.

Junaid Ahmed

Digital Marketing Manager
Over a decade of digital marketing experience. His focus is on driving innovative solutions to engage audiences, build loyalty, and drive brand recognition.

Our Journey

2020

FA LEVEL 3

After successful long run of the FA Level 1 & FA Level 2 courses, we had a privilege to start running FA Level 3 course with an opportunity to convert it into UEFA B.

2021

MINA CUP QUALIFIERS

First Mina Cup UAE qualifiers took place at JA Sports Centre, Dubai, UAE.

2022

MINA CUP

Officially the first edition of the fast becoming one of the most prestigious youth football tournaments in the world with 40 teams including 9 from abroad.

2022

WORLD CUP 2022 INTERNATIONAL BREAK

Thanks to the first FIFA World Cup held in the Middle East in winter, we had a pleasure to host Premier League clubs such as Chelsea, Leicester and Aston Villa FC in Dubai & Abu-Dhabi.

2023

MINI MINA

We introduced first edition of the Mini Mina, which is the one-day tournament for children between U8 and U10 years old

2023

CBF COACHES ASSOCIATION

CBF launches Coaches Association – a community of coaches interested in the Middle East market. The platform is hosted on Telegram App and available for free for any interested in football coaching.

2024

CBF SPORTS EQUIPMENT LAUNCH

Following high demand on football equipment we opened CBF Sports Equipment as an online store for those who needs top-quality football items for affordable price.

2024

MINA CUP EXPANSION

Norwich City Academy are set to host the official UK qualifying tournament for the Mina Cup, in October, with entries expected from some of the top academy U12 sides in Europe and beyond.

Native to New York, nationally focused.

Our location has given us a vantage point for keeping up with trends & continuing to be at the forefront of the evolving industries
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Number of employees in core business.
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We have undertaken almost 650 projects in 94 countries.

Our Trusted Partners

We take pride in facilitating and delivering coach education courses for the English FA in the UAE and other parts of the Middle East. Our catalog includes courses covering three levels of their main coach education framework, as well as Futsal, Talent ID, Referee, and Goalkeeping. Since 2006, we have been conducting FA courses for football coaches in Dubai, UAE. We are delighted to see our alumni not only working in the best academies in the UAE and the Middle East but also in Europe and across the globe.

 

Dubai Sports Council, as the leading sports government body in Dubai, aims to create a comprehensive sports environment that meets society’s requirements. It strives to pave the way for youth to cultivate their sporting and cultural talents, leading them to achieve tangible results. Dubai Sports Council’s ultimate goal is for Dubai to become a leading name in the world of sports.

 

A legacy UAE brand, JA Resorts & Hotels was born in 1981 and has a widely recognized reputation for excellence in the management and operation of award-winning resorts and hotels. JA has been a long-term partner of CBF, hosting numerous football events such as training camps, friendly games, the Mina Cup, and FA Coaching courses.

Umbro was established by Harold Humphreys in 1924 in Wilmslow near Manchester, introducing tailoring to the world of sports and creating a company that is now a byword for quality in football. Umbro is our top choice as a provider of football equipment and kits for our projects in the Middle East.

 

Precision Football’s bespoke training facilities combine traditional coaching methods with cutting-edge technology to help develop and improve football skills. By gamifying the process, there’s an addictive element that comes into play that gives you constant feedback and keeps you coming back for more. Precision Football has recently become a host venue for the Mini Mina, Mina Cup, and FA coaching courses.

 

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